CalmWave
CalmWave
CalmWave is a B2B patient safety platform. They needed a brand that could grow beyond healthcare into energy, defence, and manufacturing. The brief: professional, trustworthy, and alive.
CalmWave is a B2B patient safety platform. They needed a brand that could grow beyond healthcare into energy, defence, and manufacturing. The brief: professional, trustworthy, and alive.
Client
CalmWave
Deliverables
Website - Desktop and Mobile Brand Refresh Brand Guide
Year
2025
Role
Brand and Product Designer
Client
CalmWave
Deliverables
Website - Desktop and Mobile Brand Refresh Brand Guide
Year
2025
Role
Brand and Product Designer
The Website
Illustrations
The final site. Scroll to see how we got here.
The design system carries through every page. Not just a beautiful homepage — a consistent product.
The outcome
CalmWave now has a brand that can walk into any boardroom. Healthcare, energy, defence. The system scales because it was built to.
Before
The Website
CalmWave's existing brand felt clinical and static. Good enough for one industry, but not built to expand. Four things needed to change: the mark, the colour story, the visual language, and the motion.
The final site. Scroll to see how we got here.
The palette
Before
Green anchors the brand in calm and science, but the palette goes further. Berry, orange, and blue give CalmWave room to signal different industries without losing coherence.
CalmWave's existing brand felt clinical and static. Good enough for one industry, but not built to expand. Four things needed to change: the mark, the colour story, the visual language, and the motion.
The icons
No stock photography. No literal medical imagery. The icons are abstract and geometric because the brand needed to travel. A heartbeat monitor means healthcare. These mean data, precision, intelligence, which is what CalmWave actually is.
The icons
No stock photography. No literal medical imagery. The icons are abstract and geometric because the brand needed to travel. A heartbeat monitor means healthcare. These mean data, precision, intelligence, which is what CalmWave actually is.
The system
The palette
Everything built from one system. The logo, the type, the UI, the gradient. Designed to work together whether it's on a website, a sales deck, or a product dashboard.
Green anchors the brand in calm and science, but the palette goes further. Berry, orange, and blue give CalmWave room to signal different industries without losing coherence.
Green anchors the brand in calm and science, but the palette goes further. Berry, orange, and blue give CalmWave room to signal different industries without losing coherence.
The palette
Everything built from one system. The logo, the type, the UI, the gradient. Designed to work together whether it's on a website, a sales deck, or a product dashboard.
The system
No stock photography. No literal medical imagery. The icons are abstract and geometric because the brand needed to travel. A heartbeat monitor means healthcare. These mean data, precision, intelligence, which is what CalmWave actually is.
The icons
The animation isn't decoration. The lines suggest data moving through a system. It's subtle enough that it doesn't distract, and distinctive enough that you remember it.
In use
The design system carries through every page. Not just a beautiful homepage — a consistent product.
Illustrations
CalmWave now has a brand that can walk into any boardroom. Healthcare, energy, defence. The system scales because it was built to.
The outcome
In use
The system
The animation isn't decoration. The lines suggest data moving through a system. It's subtle enough that it doesn't distract, and distinctive enough that you remember it.
Everything built from one system. The logo, the type, the UI, the gradient. Designed to work together whether it's on a website, a sales deck, or a product dashboard.
Illustrations
The icons
The design system carries through every page. Not just a beautiful homepage — a consistent product.
No stock photography. No literal medical imagery. The icons are abstract and geometric because the brand needed to travel. A heartbeat monitor means healthcare. These mean data, precision, intelligence, which is what CalmWave actually is.
The outcome
In use
CalmWave now has a brand that can walk into any boardroom. Healthcare, energy, defence. The system scales because it was built to.
The animation isn't decoration. The lines suggest data moving through a system. It's subtle enough that it doesn't distract, and distinctive enough that you remember it.
The final site. Scroll to see how we got here.
The Website
CalmWave's existing brand felt clinical and static. Good enough for one industry, but not built to expand. Four things needed to change: the mark, the colour story, the visual language, and the motion.
Before
In use
The animation isn't decoration. The lines suggest data moving through a system. It's subtle enough that it doesn't distract, and distinctive enough that you remember it.
Illustrations
The design system carries through every page. Not just a beautiful homepage — a consistent product.
The outcome
CalmWave now has a brand that can walk into any boardroom. Healthcare, energy, defence. The system scales because it was built to.
The Website
The final site. Scroll to see how we got here.
The system
Everything built from one system. The logo, the type, the UI, the gradient. Designed to work together whether it's on a website, a sales deck, or a product dashboard.
In use
The animation isn't decoration. The lines suggest data moving through a system. It's subtle enough that it doesn't distract, and distinctive enough that you remember it.