1270b
1270b
1270B merges science and wellness, skincare with clinical-level performance and a refined, design-forward presence. The goal was to create a brand that feels as effective as it looks, made for those who value clarity, innovation, and modern rituals.
1270B merges science and wellness, skincare with clinical-level performance and a refined, design-forward presence. The goal was to create a brand that feels as effective as it looks, made for those who value clarity, innovation, and modern rituals.
Client
Client
1270b
1270b
Deliverables
Deliverables
Branding Package Packaging Photoshoot Videography
Branding Package Packaging Photoshoot Videography
Year
Year
2025
2025
Role
Role
Branding, Lead Designer, Creative Lead on Practical Shoots
Branding, Lead Designer, Creative Lead on Practical Shoots
The vision
We believe skincare should be backed by science and designed with intention. The challenge was making the overall product feel clear and approachable, not overly clinical or complicated. The focus was balancing credibility with simplicity, creating a brand that feels confident, minimal, and easy to trust.
Identity
The visual system is built on clean type, a refined neutral palette, and strong structure, giving the brand a sense of calm confidence.
Behind The Packaging
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
The Palette
The layout is clean and open, letting the content breathe. Rounded corners and soft gradients add warmth, while the grid keeps it all feeling structured and intentional.
Behind The Packaging
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
The visual system is built on clean type, a refined neutral palette, and strong structure, giving the brand a sense of calm confidence.
Identity
Branding
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart. From there, we explored multiple visual directions before refining a system built on clean typography, intentional spacing, and a restrained color palette
The yellow-green that we went with really stands out while still feeling calm and fresh. It’s a perfect mix of skincare’s flow and science’s strength, and we made sure every detail, from textures to packaging, adds to a thoughtful, impactful experience.
The Palette
The shoot
We also art directed a creative product photoshoot that reflected the same balance of clinical and lifestyle. By focusing on light, texture, and material contrast, the imagery reinforced both the performance and the style of the brand.
The result
The result is a cohesive visual system that aligns packaging, photography, and brand identity into one confident expression.
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
Behind The Packaging
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart. From there, we explored multiple visual directions before refining a system built on clean typography, intentional spacing, and a restrained color palette
Branding
We believe skincare should be backed by science and designed with intention. The challenge was making the overall product feel clear and approachable, not overly clinical or complicated. The focus was balancing credibility with simplicity, creating a brand that feels confident, minimal, and easy to trust.
The vision
We designed the logo to reflect what’s at the core of 1270B; research, exploration, and smart formulation. Drawing inspiration from liquids blending together, symbolizing how our ingredients work in sync to create effective, balanced skincare.
Behind The Icon
Branding
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart. From there, we explored multiple visual directions before refining a system built on clean typography, intentional spacing, and a restrained color palette
The shoot
We also art directed a creative product photoshoot that reflected the same balance of clinical and lifestyle. By focusing on light, texture, and material contrast, the imagery reinforced both the performance and the style of the brand.
The result
The result is a cohesive visual system that aligns packaging, photography, and brand identity into one confident expression.