1270b Vitamin C Serum
1270b Vitamin C Serum
1270B bridges science and wellness, delivering effective, refined skincare inspired by research and exploration. Its bold yet minimal design reflects the synergy of active ingredients and sophistication. Thoughtful and outspoken, 1270B offers a modern skincare approach for those who value clarity, intention, and innovation.
1270B bridges science and wellness, delivering effective, refined skincare inspired by research and exploration. Its bold yet minimal design reflects the synergy of active ingredients and sophistication. Thoughtful and outspoken, 1270B offers a modern skincare approach for those who value clarity, intention, and innovation.
1270B bridges science and wellness, delivering effective, refined skincare inspired by research and exploration. Its bold yet minimal design reflects the synergy of active ingredients and sophistication. Thoughtful and outspoken, 1270B offers a modern skincare approach for those who value clarity, intention, and innovation.
Behind The Icon
Client
Client
1270b
1270b
Deliverables
Deliverables
Branding Package Packaging Photoshoot Videography
Branding Package Packaging Photoshoot Videography
Year
Year
2025
2025
Role
Role
Branding, Lead Designer, Creative Lead on Practical Shoots
Branding, Lead Designer, Creative Lead on Practical Shoots
Behind The Icon
Pulling inspiration from the root of the product, research and exploration, the logo icon reflects the structural integrity of the product. The icon is inspired by liquid connections and serum merging, its design reflects the harmony between active ingredients and the natural, effective power of skincare.
Behind the Journey
After exploring multiple renditions, we landed on a bold combination of black and yellow, creating a striking, electrifying presence. The fluidity of skincare meets the strength of science, and every detail,from textures to packaging, was carefully crafted to deliver a transformative skincare experience.
Pallete
The mix of black and greenish yellow creates a bold, almost toxic chemical feel., in the best way, standing out on the shelf and suggesting potency and purpose. Blending the fluidity of skincare with the strength of science, every detail, from textures to packaging was thoughtfully refined to deliver a truly transformative skincare experience.
The mix of black and greenish yellow creates a bold, almost toxic chemical feel., in the best way, standing out on the shelf and suggesting potency and purpose. Blending the fluidity of skincare with the strength of science, every detail, from textures to packaging was thoughtfully refined to deliver a truly transformative skincare experience.
The mix of black and greenish yellow creates a bold, almost toxic chemical feel., in the best way, standing out on the shelf and suggesting potency and purpose. Blending the fluidity of skincare with the strength of science, every detail, from textures to packaging was thoughtfully refined to deliver a truly transformative skincare experience.
Pallete
1270B bridges science and wellness, delivering effective, refined skincare inspired by research and exploration. Its bold yet minimal design reflects the synergy of active ingredients and sophistication. Thoughtful and outspoken, 1270B offers a modern skincare approach for those who value clarity, intention, and innovation.
Behind The Icon
1270B’s packaging blends scientific structure with refined simplicity. Clean lines, muted tones, and minimal typography reflect the brand’s commitment to clarity and integrity. Tactile finishes and sustainable materials elevate the experience, striking a balance between clinical precision and modern self-care.
Behind The Packaging