1270b
1270b
1270B is a Vitamin C serum with a pretty clear brief: science-backed skincare that doesn't feel complicated. The challenge was finding an identity that communicates precision and credibility without tipping into cold or clinical. That balance took a while to get right.
1270B is a Vitamin C serum with a pretty clear brief: science-backed skincare that doesn't feel complicated. The challenge was finding an identity that communicates precision and credibility without tipping into cold or clinical. That balance took a while to get right.
Client
1270b
Deliverables
Branding Package Packaging Photoshoot Videography
Year
2025
Role
Branding, Lead Designer, Creative Lead on Practical Shoots
Client
1270b
Deliverables
Branding Package Packaging Photoshoot Videography
Year
2025
Role
Branding, Lead Designer, Creative Lead on Practical Shoots
The vision
The shoot
The brand started with a question: how do you make something scientifically rigorous feel genuinely approachable? Not dumbed down, just clear. The identity needed to say 'this was carefully made' without requiring anyone to read the small print.
The photography was shot to reflect the same values as everything else: clarity, balance, care. Every frame should make you feel like someone thought hard about this product before it ever reached you.
The result
Modern, elegant, trustworthy. Precise enough to feel serious, approachable enough to actually pick up.
Identity
The vision
I kept the visuals minimal and let the product's research inform the aesthetic rather than decorating over it. Every element needed to earn its place. If it wasn't doing something, it came out.
The brand started with a question: how do you make something scientifically rigorous feel genuinely approachable? Not dumbed down, just clear. The identity needed to say 'this was carefully made' without requiring anyone to read the small print.
Behind The Icon
Identity
The icon came from thinking about how ingredients interact in a formula. Connected shapes represent the way different components work together, turning the actual chemistry into something simple and recognizable. Precise grid construction kept it feeling intentional rather than decorative.
I kept the visuals minimal and let the product's research inform the aesthetic rather than decorating over it. Every element needed to earn its place. If it wasn't doing something, it came out.
Behind The Packaging
Muted colors, clean lines, minimal type. I used sustainable materials to give the packaging a quality you can feel in your hand, not just see on a shelf. Simple and honest was the goal throughout.
Behind The Packaging
Muted colors, clean lines, minimal type. I used sustainable materials to give the packaging a quality you can feel in your hand, not just see on a shelf. Simple and honest was the goal throughout.
The Palette
Behind The Icon
A bright yellow-green anchors the system and gives the product room to breathe. Everything else stays quiet. Clean type, generous spacing, a calm confidence that doesn't need to shout.
The icon came from thinking about how ingredients interact in a formula. Connected shapes represent the way different components work together, turning the actual chemistry into something simple and recognizable. Precise grid construction kept it feeling intentional rather than decorative.
The icon came from thinking about how ingredients interact in a formula. Connected shapes represent the way different components work together, turning the actual chemistry into something simple and recognizable. Precise grid construction kept it feeling intentional rather than decorative.
Behind The Icon
A bright yellow-green anchors the system and gives the product room to breathe. Everything else stays quiet. Clean type, generous spacing, a calm confidence that doesn't need to shout.
The Palette
Muted colors, clean lines, minimal type. I used sustainable materials to give the packaging a quality you can feel in your hand, not just see on a shelf. Simple and honest was the goal throughout.
Behind The Packaging
Before getting into visuals I did a proper competitive audit of the skincare space. There's a lot of noise in this category and a lot of brands trying to do the same thing. The brief was to cut through with restraint, not spectacle.
Branding
The photography was shot to reflect the same values as everything else: clarity, balance, care. Every frame should make you feel like someone thought hard about this product before it ever reached you.
The shoot
Modern, elegant, trustworthy. Precise enough to feel serious, approachable enough to actually pick up.
The result
Branding
The Palette
Before getting into visuals I did a proper competitive audit of the skincare space. There's a lot of noise in this category and a lot of brands trying to do the same thing. The brief was to cut through with restraint, not spectacle.
A bright yellow-green anchors the system and gives the product room to breathe. Everything else stays quiet. Clean type, generous spacing, a calm confidence that doesn't need to shout.
The shoot
Behind The Packaging
The photography was shot to reflect the same values as everything else: clarity, balance, care. Every frame should make you feel like someone thought hard about this product before it ever reached you.
Muted colors, clean lines, minimal type. I used sustainable materials to give the packaging a quality you can feel in your hand, not just see on a shelf. Simple and honest was the goal throughout.
The result
Branding
Modern, elegant, trustworthy. Precise enough to feel serious, approachable enough to actually pick up.
Before getting into visuals I did a proper competitive audit of the skincare space. There's a lot of noise in this category and a lot of brands trying to do the same thing. The brief was to cut through with restraint, not spectacle.
The brand started with a question: how do you make something scientifically rigorous feel genuinely approachable? Not dumbed down, just clear. The identity needed to say 'this was carefully made' without requiring anyone to read the small print.
The vision
I kept the visuals minimal and let the product's research inform the aesthetic rather than decorating over it. Every element needed to earn its place. If it wasn't doing something, it came out.
Identity
Branding
Before getting into visuals I did a proper competitive audit of the skincare space. There's a lot of noise in this category and a lot of brands trying to do the same thing. The brief was to cut through with restraint, not spectacle.
The shoot
The photography was shot to reflect the same values as everything else: clarity, balance, care. Every frame should make you feel like someone thought hard about this product before it ever reached you.
The result
Modern, elegant, trustworthy. Precise enough to feel serious, approachable enough to actually pick up.
The vision
The brand started with a question: how do you make something scientifically rigorous feel genuinely approachable? Not dumbed down, just clear. The identity needed to say 'this was carefully made' without requiring anyone to read the small print.
The Palette
A bright yellow-green anchors the system and gives the product room to breathe. Everything else stays quiet. Clean type, generous spacing, a calm confidence that doesn't need to shout.
Branding
Before getting into visuals I did a proper competitive audit of the skincare space. There's a lot of noise in this category and a lot of brands trying to do the same thing. The brief was to cut through with restraint, not spectacle.