1270b
1270b
1270B is a Vitamin C serum that’s simple, effective, and science-backed, designed to brighten and protect the skin.
1270B is a Vitamin C serum that’s simple, effective, and science-backed, designed to brighten and protect the skin.
Client
1270b
Deliverables
Branding Package Packaging Photoshoot Videography
Year
2025
Role
Branding, Lead Designer, Creative Lead on Practical Shoots
Client
1270b
Deliverables
Branding Package Packaging Photoshoot Videography
Year
2025
Role
Branding, Lead Designer, Creative Lead on Practical Shoots
The vision
The shoot
1270B Vitamin C Serum started with a simple idea: skincare backed by science shouldn’t feel complicated. The challenge was to create an identity that feels modern and approachable, while still showing that the product is carefully formulated.
The photography was designed to reflect the same clarity, balance, and precision that guided the visual system, reinforcing the sense of a carefully crafted, science-backed product.
The result
In the end, the identity presents the serum in a way that’s modern, elegant, and trustworthy. The brand feels precise, approachable, and easy to understand.
Identity
The vision
The design grew from trying to find the right balance, scientific credibility without being clinical, clarity without feeling cold. Minimal visuals and subtle hints from the product’s research helped give the brand a sense of precision, but still kept it approachable.
1270B Vitamin C Serum started with a simple idea: skincare backed by science shouldn’t feel complicated. The challenge was to create an identity that feels modern and approachable, while still showing that the product is carefully formulated.
Behind The Icon
Identity
The icon came from looking at how ingredients interact in a formula. Connected shapes represent the way different components work together, turning the science behind the serum into a simple, recognizable symbol. Building it on a precise grid helped keep everything balanced and intentional, reinforcing the care that goes into the product itself.
The design grew from trying to find the right balance, scientific credibility without being clinical, clarity without feeling cold. Minimal visuals and subtle hints from the product’s research helped give the brand a sense of precision, but still kept it approachable.
Behind The Packaging
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
Behind The Packaging
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
The Palette
Behind The Icon
Clean typography, a restrained palette, and plenty of breathing room give the system a calm, confident presence. Especially the use of the bright yellow-green lets the product take the spotlight, keeping everything else simple and clear.
The icon came from looking at how ingredients interact in a formula. Connected shapes represent the way different components work together, turning the science behind the serum into a simple, recognizable symbol. Building it on a precise grid helped keep everything balanced and intentional, reinforcing the care that goes into the product itself.
The icon came from looking at how ingredients interact in a formula. Connected shapes represent the way different components work together, turning the science behind the serum into a simple, recognizable symbol. Building it on a precise grid helped keep everything balanced and intentional, reinforcing the care that goes into the product itself.
Behind The Icon
Clean typography, a restrained palette, and plenty of breathing room give the system a calm, confident presence. Especially the use of the bright yellow-green lets the product take the spotlight, keeping everything else simple and clear.
The Palette
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
Behind The Packaging
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart.
Branding
The photography was designed to reflect the same clarity, balance, and precision that guided the visual system, reinforcing the sense of a carefully crafted, science-backed product.
The shoot
In the end, the identity presents the serum in a way that’s modern, elegant, and trustworthy. The brand feels precise, approachable, and easy to understand.
The result
Branding
The Palette
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart.
Clean typography, a restrained palette, and plenty of breathing room give the system a calm, confident presence. Especially the use of the bright yellow-green lets the product take the spotlight, keeping everything else simple and clear.
The shoot
Behind The Packaging
The photography was designed to reflect the same clarity, balance, and precision that guided the visual system, reinforcing the sense of a carefully crafted, science-backed product.
We wanted 1270B’s packaging to feel simple and clean, blending a scientific vibe with a modern touch. Muted colors, clean lines, and minimal typography keep it clear and honest, while textures and sustainable materials make it feel thoughtful and approachable.
The result
Branding
In the end, the identity presents the serum in a way that’s modern, elegant, and trustworthy. The brand feels precise, approachable, and easy to understand.
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart.
1270B Vitamin C Serum started with a simple idea: skincare backed by science shouldn’t feel complicated. The challenge was to create an identity that feels modern and approachable, while still showing that the product is carefully formulated.
The vision
The design grew from trying to find the right balance, scientific credibility without being clinical, clarity without feeling cold. Minimal visuals and subtle hints from the product’s research helped give the brand a sense of precision, but still kept it approachable.
Identity
Branding
The branding phase included competitive analysis within the skincare and wellness space, identifying opportunities for 1270B to stand apart.
The shoot
The photography was designed to reflect the same clarity, balance, and precision that guided the visual system, reinforcing the sense of a carefully crafted, science-backed product.
The result
In the end, the identity presents the serum in a way that’s modern, elegant, and trustworthy. The brand feels precise, approachable, and easy to understand.
The vision
1270B Vitamin C Serum started with a simple idea: skincare backed by science shouldn’t feel complicated. The challenge was to create an identity that feels modern and approachable, while still showing that the product is carefully formulated.
The Palette
Clean typography, a restrained palette, and plenty of breathing room give the system a calm, confident presence. Especially the use of the bright yellow-green lets the product take the spotlight, keeping everything else simple and clear.